A quick background into what the Silverbook is; I am sure you can recognise what some of these are on:

Click for bigger picture

Two of the principles from the Silverbook states:

GLCs should proactively contribute to society in ways that create
value for their shareholders and other key stakeholders

GLCs should actively manage their contributions to society in the
most efficient and effective manner in line with industry norms
and best practices as well as the relevant regulatory framework

Broken down, and also coupled with our Prime Minister’s pledge to reduce our carbon emission intensity by 40%, this translates to the core area of environmental protection and policies. Therefore the topic of sustainability comes under this.

So what is sustainability?

Whilst the topic of sustainability is both wide and also evolving, I would like to attempt to define it for our use.

Definitions of sustainability often refer to the three pillars

Source, and more elaborative explanations, at
http://en.wikipedia.org/wiki/Sustainability

“Sustainability is the capacity to endure”

In our context, it means that given our lifestyle of:

• consumption (of food, fuel, manufacturing);
• waste (trash, inefficiencies/leakages);
• development (deforestation, mining (BP?), more cars on the roads);

we will eventually BOTH continue to harm the environment as well as deplete our limited resources.

An interesting note is that there is existing data indicating that Malaysia is already quickly becoming one of the bigger polluters per capita in the world. But what is more interesting is that, whilst China is also one of the highest polluters per capita, they have more programs and projects to mitigate these negative impacts than we do.

Sustainability advocates:

• smarter use of existing resources;
• improve upon efficient use of them;
• find alternative means (new technology, biofuels, low emission, alternative sources of energy, alternative means of transport, etc);
• limit the damage to these sources (toxins in natural water, poisons in soil, logging of our “lungs”, increasing amount of trash/landfill).

Already there are financial institutions that are looking into responsible investments into projects/schemes that go toward this philosophy.

At the government level, the Ministry for Energy, Green Technology and Water has already started looking into public policies that bring about environment-friendly initiatives; with the launch of Greentech : 1 Identity and the resulting working committees and task forces.

As an airline, with fuel being the biggest cost component (and thus all efforts have been invested in bringing this cost component as low as possible) the other areas we can focus efforts on are our utility use (water and electricity), to a large extent the non-airplane assets (ground vehicles), procedures (flight management, turn-around times, taxiing).

On a personal level, and either toward the (or any) company or toward our environment, we can also practise these similar philosophies. As you know, already there are supermarkets with their No Plastic Saturdays, some who charge for the use of plastic bags, shopping centres that have recycling bins to segregate waste. Not only will reducing waste and being efficient save you money, your children will see this as the normal learned lifestyle that will only become their natural habit as adults later on in life.

Even if you don’t subscribe to climate change or sustainability, you have to agree with what you have read about limited resources- even in our own backyard: That even for Malaysia, we will become a net oil importer in the not too distant future.

Massachusetts Port Authority- that manages sea- and air-ports

On the way there in the bus I did note these fans…

Fans on top of the building?

After the introductory presentations and meetings with the Massport officials on airport management, we were treated to a guided tour of their airport and the new terminal and facilities.

One of the highlights of the tour was their eagerness to experiment with alternative sources of electricity.

It was noted that they had also tried to harness wind energy for electricity, but somehow had stalled it whilst concentrating on harnessing that of solar. The joke was that those 6 fans from the above photo, had (only) managed to power a few PC’s!

And so with their focus on solar, this was what they had done, and done successfully insofar as achieving the power levels desired.

They call these the “solar trees”, and rightly so.

Solar trees on the carpark rooftop

A closer look at a solar tree

On the top deck of their multi-storey carpark, were these solar trees, all 3 rows of them, spanning the whole length of the building.

In our tropical Malaysia with year-round sunny days, with the right investments and attitudes towards conservation and alternative energy I believe this is an example that we ought to follow, for all types of buildings and administration. And I don’t mean small panels for token’s sake. To really harness solar energy for real use in buildings, dedicated budgets and physical space must be allocated for real returns- not just enough for powering a few PC’s!

If serious considerations are given, I believe we too can emulate such an initiative and set examples for other locals to follow.

So what is The Green Wave?

The Green Wave is a global biodiversity campaign to educate children and youth about biodiversity. It leads up to the International Year of Biodiversity in 2010. Each year, The Green Wave will contribute to worldwide celebrations of the International Day for Biological Diversity (IDB). It also supports other national, international and global tree planting initiatives such as the UNEP-led Billion Tree Campaign.

In participating schools, students plant a locally important tree species in or near their schoolyard. Ideally, the tree species would also be locally indigenous. Where possible, the tree should be planted on 22 May – IDB. In some countries, it may be too hot, too cold, too rainy, too dry or too something else to plant on 22 May. If such conditions apply in your country, you should plant in another month but still hold a special ceremony on 22 May.

On 22 May, students around the world will count down to 10:00 local time, when they will water their tree in their respective schoolyards, thereby creating a figurative “green wave” starting in the far east and traveling west around the world.

Throughout the day, students can upload photos and text summaries on The Green Wave website to share their tree-planting story with other children and youth from around the world. The interactive map will be launched at 20:10 local time, thereby creating a second “green wave”.

Click through the badge to find out more!

Malaysia Airlines have been participating in the Earth Hour movement a few times now, and this year is no exception.

This year the team will also be attending local corporations in their campaign and activity during the event itself, to see how they do it, do also spread the word about our participation. Should be another fun-filled night!

How will you be participating?

Still learning the ropes regarding my role in MAS’ Environment, I shared with her my personal take on this global issue. “… I’ve been saying to people, we live in a tropical country where it’s green everywhere and constantly raining..’What climate change?’ was usually the unspoken response I got when I talk to people about what I do now at MAS and this issue on the wider global scale..”

She looked at me and said “Really? My uncle, who’s been here since 1954 and living in Perak since then, has actually told me that he has in fact noticed that the temperature here in Malaysia HAS been getting warmer throughout the years….”

Not that I cannot take criticism or be told that I am wrong- I was dumbfounded that it took an expat to tell me this.

Personally I have always thought that it’s because my own family’s social economic status has improved through the decades while I was growing up. As a boy our home didn’t have air conditioning and we made do with what we had, which were the floor-standing or ceiling fans during warm days and nights- which wasn’t all that often. My parents’ room did have a big-hole-through-the-wall type of AC unit (the house was build in the 70′s), but it was a real luxury to have it switched on. As we “progressed” and upgraded to a bigger home my own room did have AC but again it was rarely used.

Somewhere along the way, I started using it, had my own place when I joined the workforce and slept with the AC on at nights, married and had kids, and they too are now accustomed to the AC.

It is now a little too warm at nights for us now not to have the AC on. At least for me.

This is my personal justification of not “realizing” the now-warmer local temperature, if indeed this is the case.

I have no reason to doubt Sarah and her uncle. I am however questioning why it had to take an outsider to tell me that he and others like him have noted this change when locals have been giving me the “what climate change” look.

Do you know if this is noted anywhere in our local met services? Found any literature on this?

Do you notice any change in our local weather since your schooldays?

John Low
Malaysia Airlines

I found this bit the most interesting:

An American study played people recordings of actors delivering speeches about climate change. The version that people responded to the best talked about “air pollution” rather than “climate change” – because pollution is something visible that they could relate to, with strong connotations of dirtiness and poor health. Climate change is about much more than just dirty air, but finding ways of making climate change more visible is critical. People simply don’t worry about things they can’t see (or even imagine).

Are you one of the few that can only subconsciously respond to “climate change”? One of those who think: Ah, let the technology guys figure this one out / not my immediate problem; one of those who think: Can I be creative enough to change my way of life to slowdown this change yet still make my life(style) an enjoyable one; one of those willing to make small sacrifices?

As I personally always tell people, “in Malaysia we live in abundance”. There’s green everywhere (most places at least), and plenty of rainfall.

What climate change?

Read the full article at The Guardian’s site.

I have found a great FREE resource to share, albeit written for the English / UK audience, on Sustainable Energy.

The following few commentary says it all

“For anyone with influence on energy policy, whether in government, business or a campaign group, this book should be compulsory reading” – Tony Juniper, Former Executive Director, Friends of the Earth

“The Freakonomics of conservation, climate and energy.” – Cory Doctorow, boingboing.net

This free downloadable book is written by a Cambridge physicist, Professor David J.C. MacKay. He dedicates this book “to those who will not have the benefit of two billion years’ accumulated energy reserves”.

John Low
Malaysia Airlines